The United States generates 273 million scrap tires per year, of which 25% are currently being landfilled and another 40% are being burned. Only 10% of our scrap tires currently go into the production of ground rubber – the only application that actually takes advantage of the unique properties of rubber and that represents recycling in its true form.

The production of ground rubber (also known as “crumb rubber”) from scrap tires has been restricted by the limited number of end markets for the recycled material. We believe that the most effective way to increase recycling is to expand these markets by introducing new re-processing technologies that can enhance the qualities of crumb rubber, making it into a more marketable product with greater demand.